Another day, another controversy as the Myntra Logo Change sparked debate and heated discussion online! Keep reading to find out more about this strange debacle. Let us know what you think in the comments.
Myntra Logo Change
We’ve all seen the iconic orange and pink Myntra logo. However, recently it has been deemed indecent according to various online activists. The pink and orange colour scheme of the M in Myntra – apparently suggests a shape similar to a woman’s vigina.
We don’t know if this was part of the Myntra logo branding Change but now this image is stuck in all our minds. Following this it became a trading topic, trying to see whether it was really inappropriate. We honestly can’t tell if it’s indecent or people are reading too much into a logo.
Even though the objectification of women through visual media is not a light matter, this seems a little too farfetched. Apparently, the design seems to put women’s rights back but there is little evidence that anyone really understood the supposedly offensive imagery.
Naaz, who reported this case to the police, said that the M looked like a woman spreading her legs open to give a view of her vagina. This seems awfully graphic for a fashion brand logo. However, once again, there is no proof of any bad faith behind the Myntra logo.
What is wrong with Myntra logo
Post the logo outrage online, director of Avesta Foundation – Ekta Naaz, filed a complaint with the Mumbai cyber police unit. This took place in December and as of now, Myntra is in the process of rebranding. Though the Myntra Logo Change now, the company had to make it clear that most pre-printed materials would still carry the old Myntra logo.
While this legal action was pursued, an online debate ensued on whether this was justified or not. While most people felt that this was a step too far, many people agreed with the change.
For the past five years, Myntra has kept a consistent brand but now that faces Myntra Logo Change and controversy. In light of this, we will have to wait and see how Myntra fares. Brand recognition is super important and the Myntra Logo was a big part of that.
Without this familiarity, who knows what customer resections will be. It seems the Myntra Logo issue is part of a bigger issue of intolerance. Just a few months ago Tanishq had to take down an ad of religious tolerance due to online and offline trolls. This seems like an action in the same vein.
Conclusion
Though Myntra Logo Change, it is not anything to celebrate. The Myntra Logo Change is also due to a large fraction of people finding it offensive. Yet we don’t really know if there was bad intent behind Myntra’s decision. Stay tuned to see where else this story turns to, as online activists continue to debate the necessity of such a step. Hopefully, we don’t see any other brands face the fate of Myntra later on.
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