The wine sector prepares for the World Bulk Wine Exhibition (WBWE)the largest international bulk wine meetingwhich is celebrated on the days November 21 and 22in Amsterdamand which has Globalbox as main sponsor. The WBWEwho was born ago 14 yearshas established itself as a meeting point for wineries, distilleries and international buyersof bulk wine. Globalboxonce again, collaborates in making this fair a reality, a unique opportunity for the wineries and cooperatives of Castilla-La Mancha, where we cultivate the largest vineyard in the world, to publicize their harvest worldwidein two days and in a unique space.
Globalbox It was a fundamental partner in the birth of this fair of international relevance and continues to be a vital ally for its celebration, thanks to the organizing company, Pomona Keepers, part of the French Vinexposium group.
value ours
The director of Rural Banking, Alberto Marcillawho will travel to Amsterdam to accompany the cooperative wineries of the region present, has stressed that the commitment of Globalbox with the WBWE It is one more example of the entity’s commitment to “defend what is ours and value what our land produces, facilitating business opportunities for our agri-food fabric, because it is not the same to be, simply to be, than to accompany them in everything they need and that is what Globalcaja does in this international meeting”. Is 14th World Bulk Wine Exhibition is celebrated with the presence of more than 200 exhibitors, wineries, cooperatives and companies from the sector from the five continentsamong which there will be representation of more than 60 cooperative wineries from Albacete, Cuenca, Ciudad Real and Toledo, many of them already faithful to this annual event, which has become essential. In Amsterdam there will be regular second degree cooperatives of the fair such as Hispanica Wines (5 wineries), Vialcon (12 wineries) and Vidasol Group (5 wineries) and wineries that do not miss this appointment either, such as Alcardet Wineries (Villanueva de Alrcardete), Virgin of the Vineyards (Tomeloso), altovela (Corral de Almaguer), Christ of the Vega (We socuéllamos), Entremontes Wineries (Quintanar of the Order) or Ibañesas Wineries (Ibanez Houses).
The leap to internationalization
Alberto Marcilla has defended the effectiveness of this presence in what is the leading international fair in the wine business, “thanks to this global meeting, wineries and cooperatives from our land made the leap and had their first experience of internationalization, already in its 14th edition the fair has become an unavoidable event, since it brings together the largest wine operators in the world”. Director of rural banking defends the quality of the wines offered at the WBWE. “I always say that bulk is a unit of measurement of volume, not of level of quality and this fair has contributed to value the bulk wines of Castilla-La Mancha, excellent wines that are sold to be bottled by third parties or for own brands ”. In fact, to promote quality bulk wines, within the framework of the WBWE, the International Bulk Wine Competition, an interesting opportunity for wineries that want to expand their international market. The opportunity to celebrate this fair in November is given because it is now when the first wines made from this vintage can be tasted, so much so that the 70% of the volume of wine that is produced in the world has a presence, in one way or another, at this fair.
A space for tasting and conferences to find out where the sector is going
Globalbox will facilitate the promotion of the region’s wines, with the sponsorship of the Silent Tasting Room, a space of the WBWE, separated from the commercial hustle and bustle of the exhibitor area, where buyers can taste the wines exhibited by the participating cooperative wineries. In addition, the entity also sponsors the cycle of conferences that is scheduled in parallel to the celebration of the fair itself, which allows deepening and discussing trends in the wine sector. This issue will address issues such as alternative packaging methodsas are the containers in cans or where to bottle; non-alcoholic wine or online commerceas well as cooperative wine tourism or the profile of new consumers.
Globalcaja accompanies some 60 cooperative wineries from Castilla-La Mancha to the WBWE in Amsterdam
