The world that we humans have created is a peculiar place. Some have or find some things and others don't. Some people want this and others that. Etc. The fact is that, in one way or another, commerce in some of its forms has always accompanied human communities.
The modern version of this phenomenon would be capitalism, the market or whatever we want to call it. And to try to sell things on it, also music, it is customary to use the so-called marketing.
What, then, is music marketing?
Good. Following the thread that interests us, songs and music, marketing deals with what happens in the market, that is, in the places, physical or not, where money is paid in exchange for music in any of the places. its possible formats (music marketing). In practice, marketing tries to make a song or instrumental music reach its potential audience and attract their attention enough for them to spend their money on it or on something related to it, such as merchandising, for example. Let's assume that you already have your songs composed and even recorded in some way. From then on, what are you going to do with them? That is the moment and the area where music marketing is going to unfold its possibilities, the actions that are going to turn something sellable into something that sells.
Elements of music marketing
There are four classic pillars that support the marketing strategies of artists, groups and their musical proposals. He productHe priceHe place of saleThe promotion
Let's briefly see what each of them consists of.
1. The product or service
The product is the beginning of any business. In the world of music, a product can be a vinyl, an mp3 file, etc… and a music service can be, for example, a concert.
2. The price
Price is key when selling or buying anything. The songs, instrumental works or musical shows must define it, depending on the costs, the objectives and the strategy you want to follow.
3. The place of sale
The place of sale, also called a plaza, is traditionally the store, business or even the distribution channel through which a consumer, a music lover, will be able to buy their copies or tickets for a concert, if applicable. .
4. Promotion
Promotion is all those actions focused on showing the product, making visible the support or proposal that you want to sell, reaching the final audience and establishing, if possible, some type of link that becomes a business, finally. Broadly speaking, these elements, combined, will be used so that a musical product, a song, for example, reaches the ears of the greatest number of people who may be interested or whose tastes fit with the type of musical work that has been created. .
Digital marketing, music and songs
This new digital era that we have embarked on has expanded marketing fields and strategies even further. The new spaces of communication and consumption, websites, social networks and others, have opened a wide range of possibilities for any song or piece of music to be made known, shared and even sold through various channels. In fact, digital marketing is one of the protagonists of the music industry today, both for companies and for bands and artists, whether large or small. Regarding online marketing and music, there are new resources that can be used, relatively affordable and that can be very powerful and precise when it comes to publicizing our works and earning income from them. Some of these tools are: SEOHe SEMHe SAINTHe Email Marketing He eCommerce
Let's see a little what each of them is about.
1. SEO (Search Engine Visibility)
SEO consists of all the techniques that can be applied to our website or any online asset we have so that it appears prominent in searches in specialized engines such as Google, Bing, YouTube, etc. It is the so-called organic traffic.
2. The SEM (Online Advertising)
The Sem deals with paid advertising that can be done on digital media such as Facebook, Instagram, Google, YouTube and other online advertising platforms.
3. The SMO (Social Networks)
Smo, or Social Media Optimization, specifically deals with the visibility that our social media profiles such as Instagram, Facebook, YouTube, or even TikTok, for example, may have.
4. Email Marketing
Email Marketing is the activity that we can develop in the digital channel called email with our fans or potential buyers, for example. If we have a website and they provide us with their email with permission to send them communications and messages, we can have direct contact with them without any intermediary.
5. eCommerce
ECommerce is, basically, an online store. It is a digital commerce that anyone can enable on their website or outside it to sell their catalog of works directly or indirectly.
Marketing, songs and music
There would be much more to say about this topic, but this modest tutorial is worth it as an introduction to the very varied world of modern music promotion. Finally, when we talk about marketing applied to songs or music, in general, we are referring directly to the possibilities that it will have of being heard, valued and profitable in the real world. Some of the objectives and rewards of music marketing will be: Sell more copies or streams of our works. Build audience loyalty. Be more visible among the musical offering. Consolidate our brand. Test the tastes of our followers. Connect with other professionals and companies .
Conclusions
As musicians and song writers, due to the nature of our work, our way of being and living, or whatever, we do not like marketing. We generally do not like the work involved in participating in activities related to the sale of our works. It is a fact but, at the same time, we have to recognize that we need them. Fortunately or unfortunately things are like this. The media, social networks, advertising of any kind are part of the commercial machinery that makes money move and the human world revolve. Although we refuse to do interviews or audiovisual productions to give visibility to our music or any other activity related to the idea of ”selling” our art, the truth is that, if we want to be heard, we have to do something. Passing our latest song to our friends, putting on a modest concert in the neighborhood, or simply talking about it in any circumstance, no matter how harmless, can be considered a form of marketing. Trying to balance a band's numbers, putting a price or no price on our recordings, selling a t-shirt with the logo that represents us and so many other activities directly related to the life of music and songs, are forms of marketing, of surviving. economically and artistically in this world. You have to accept it. Even if we remain hidden as composers or producers or studio musicians, someone will have to convert our work, our creativity into money, a part of which will reach our pockets and, hopefully, allow us to continue creating. But, enough about business. Push the wheel. Write your next song. #mailpoet_form_3 .mailpoet_form { } #mailpoet_form_3 .mailpoet_column_with_background { padding: 10px; } #mailpoet_form_3 .mailpoet_form_column:not(:first-child) { margin-left: 20px; } #mailpoet_form_3 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; } #mailpoet_form_3 .mailpoet_segment_label, #mailpoet_form_3 .mailpoet_text_label, #mailpoet_form_3 .mailpoet_textarea_label, #mailpoet_form_3 .mailpoet_select_label, #mailpoet_form_3 .mailpoet_radio_label, #mailpoet_form_3 .mailpoet_checkbox_label, 3 .mailpoet_list_label, #mailpoet_form_3 .mailpoet_date_label { display: block; font-weight: normal; } #mailpoet_form_3 .mailpoet_text, #mailpoet_form_3 .mailpoet_textarea, #mailpoet_form_3 .mailpoet_select, #mailpoet_form_3 .mailpoet_date_month, #mailpoet_form_3 .mailpoet_date_day, #mailpoet_form_3 .mailpoet_date_year, #mailpoet_form_3 .mailpoet_date { display :block; } #mailpoet_form_3 .mailpoet_text, #mailpoet_form_3 .mailpoet_textarea { width: 200px; } #mailpoet_form_3 .mailpoet_checkbox { } #mailpoet_form_3 .mailpoet_submit { } #mailpoet_form_3 .mailpoet_divider { } #mailpoet_form_3 .mailpoet_message { } #mailpoet_form_3 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; } #mailpoet_form_3 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }#mailpoet_form_3{border: 1px solid #fcb900;border-radius: 40px;text-align: center;}#mailpoet_form_3 form.mailpoet_form {padding: 20px;}#mailpoet_form_3{width: 70%;}#mailpoet_form_3 .mailpoet_message {margin : 0; padding: 0 20px;}#mailpoet_form_3 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_3 {background-image: none;}} @media (min-width: 500px) { #mailpoet_form_3 .last .mailpoet_paragraph:last-child {margin-bottom: 0}} @media (max-width: 500px) {#mailpoet_form_3 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} Please leave this field emptyDo you write songs or would you like to?
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