Íñigo Onieva (35 years old) has made countless headlines since he rose to fame as the boyfriend of Tamara Falcó (42 years old). Nevertheless, The public life of Isabel Preysler's son-in-law has undergone a transformation. Now, focused on his business, he avoids speaking to the press, does not lavish himself on photocalls and remains in a discreet background, apart from the enormous popularity of his wife's family and Tamara Falcó herself. While Tamara speaks very naturally about her marriage, the Marquis of Griñón only seeks to go unnoticed, why? The change began after the high-profile breakup of Tamara Falcó and Íñigo Onieva when his infidelity came to light during a festival. A few hours after announcing his engagement with great fanfare, a video of the businessman kissing another woman at this party on the other side of the pond went viral. At first tried to escape unscathed But he ended up recognizing his lies and publicly asking for forgiveness, especially to Tamara Falcó, who canceled their engagement and ended their courtship. Months later, the couple reconciled and resumed their wedding plans to everyone's surprise. Tamara Falcó and Íñigo Onieva gave themselves a new opportunity and finally got married on July 8, 2023 in a romantic wedding after enjoying an endless honeymoon. From that moment, Íñigo's attitude changed radically. He completely silenced himself publicly and began the process of renewing his image. A decision that from Lecturas.com We wanted to analyze with the communication expert Juanfran Velasco. “When media silence benefits you” was the headline that the expert gave us. His analysis uncovers the strategy followed by Tamara Falcó's husband to revive his image.
Íñigo Onieva's strategy to renew his image revealed
“In communication there is a maxim: if you have nothing to say, it is better not to say anything. Íñigo Onieva is a clear example of how media silence and moving away from the spotlight can benefit you if you do not want to be a famous person. In one month, Íñigo can generate around 500 media impacts. It is an important figure, but nothing spectacular compared to the visibility of Tamara Falcó. “She generates almost 2,000 mentions in the media, according to data from the Hallon platform,” Juanfran Velasco begins by explaining after analyzing the figure of the Marquis of Griñón. What are the keys to why this strategy has worked so well for him despite being with a character like Tamara, who is in the news wherever she goes? The expert lists it in a conclusive way: Protection of your public image: Avoiding overexposure allows you to have greater control of your reputation Controlling the narrative: By not giving constant statements, Íñigo contributes to his interest loses relevance over timeRepositioning: By focusing on his professional life, Íñigo opts for a more mature and reflective approach”This is also observed in searches. In September 2022 (when the infidelity was uncovered) everyone wanted to know who Íñigo Onieva was, what his Instagram profile was, what clubs he frequented… This trend also increased in July 2023 (when the wedding), but since then his interest has started to drop.
After this “washing of image” and media silence, Íñigo could relaunch his career and his media presence if he wishes,” the expert explains to us. Íñigo Onieva has decided to focus on his businesses, either on the recommendation of his wife's entourage, who has a lot of experience in the media world, either by choice, or both. “We are in an era where conservative content creators are trending and are in a good moment. Tamara Falcó, Victoria Federica or María Pombo represent traditional values and very happy lifestyles that are acclaimed by luxury brands and the public with high purchasing power. Íñigo has the potential to connect with different targets, both that high society that seems to still accept him, and a more scoundrel and hooligan audience that could identify with him. A mix between the faithful and the unbridled; the temperance and madness that today represents these models of life for which incongruity seems to punish them less”, concludes his analysis.
