Published on November 5, 2024 MADRID Oct. 30 (EUROPA PRESS) – Sales of Spanish olive oil to Brazil have increased by 18% in volume in the first nine months of 2024, reaching 11,284 tons, while in value they skyrocket by 82%, reaching almost 109 million euros, according to data provided by the Spanish Olive Oil Interprofessional. Specifically, in the case of Spanish exports, they have entered Brazil at an average of 9.28 euros per kilo, when a year before it was 5.87 euros/kilo and 4.49 euros/kilo in 2022. Rafael Pico , responsible for Foreign Promotion of the board of directors of the Interprofessional of Spanish Olive Oil, has highlighted these data. “For the Spanish olive oil sector, Brazil is a priority destination. To begin with, it is a market with high growth potential. To this, we must add that it is one of the few countries in which we are not yet prominent leaders, which is why in May 2023, we launched a large-scale promotion campaign that culminated in March of this year,” he explained. In this way, the interprofessional launched the campaign under the slogan 'Olive Oils from Spain, the most awarded in the world', which was designed to enhance the image of Spanish oils in that market by playing the quality card, a particularly sensitive issue. in that market. “Without a doubt, we are seeing the first fruits of all that effort,” he indicated.
Sales of Spanish olive oil to Brazil rise by 18% in volume in the first nine months of the year
